Glossary entry

engleză term or phrase:

brand equity; value equity; relationship equity

română translation:

mai jos raspunsul

Added to glossary by Paula Cirstoiu
Jan 6, 2005 14:43
19 yrs ago
4 viewers *
engleză term

brand equity; value equity; relationship equity

din engleză în română Marketing Marketing/Cercetare de piaţă
The commitment index captures three overall dimensions related to commitment:
-value equity (share/potential)
-relationship equity (experience)
-brand equity (reputation)
Proposed translations (română)
5 +1 mai jos raspunsul

Proposed translations

+1
22 minute
Selected

mai jos raspunsul

cred ca e vorba de trei chestii legate de capitalul actionarilor/actiunile detinute de actionari:
- valoarea actiunilor (actiune/potential)
- actiunile care implica un raport de lunga durata
- actiuni de marca (cumparate din cauza prestigiului marcii)

HTH
Peer comment(s):

agree Maria Diaconu
19 minute
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4 KudoZ points awarded for this answer. Comment: "Multumesc"
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