Sep 19, 2014 02:33
9 yrs ago
English term

monolithic

English to Chinese Bus/Financial Marketing Strategic principles
Digital capabilities increasingly will determine which companies create or lose value. Those shifts take place in the context of industry evolution, {which isn’t monolithic but can follow a well-worn path}: new trends emerge and disruptive entrants appear, their products and services embraced by early adopters (exhibit). Advanced incumbents then begin to adjust to these changes, accelerating the rate of customer adoption until the industry’s level of digitization—among companies but, perhaps more critically, among consumers as well—reaches a tipping point. Eventually, what was once radical is normal, and unprepared incumbents run the risk of becoming the next Blockbuster. Others, which have successfully built new capabilities (as Burberry did in retailing), become powerful digital players. (See the accompanying article, “The seven traits of effective digital enterprises.”) The opportunities for the leaders include:
数字化能力将日益决定哪些公司创造价值或失去价值。那些转变出现在行业演变这个大背景,{行业演变并非一成不变,而是走一条老路子}:新的潮流出现,颠覆性进入者随之登场,他们的产品和服务受到早期采用者的追捧(见配图)。

这个定语从句修饰的应该是industry evolution吧。
感觉{}部分没有处理好,尤其是monolithic这部分。

Proposed translations

8 hrs
Selected

產業演進並非立即的整體式汰換,而是跟隨前人腳步

industry evolution which isn’t monolithic but can follow a well-worn path


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