English英语译成Chinese汉语 技术/工程设计 IT（信息技术） Digital Economy

S+B: How should an existing business adapt its operating model to take advantage of the opportunities?
RUSHKOFF: First, they must change their communications. In what I’m calling a “presentist” landscape, businesses can’t rely on brand mythologies anymore. People don’t care about these fictional stories—Keebler elves and the like. They want to know how products are actually being made and sourced.

This means companies need something to communicate about. So they must focus on creating value—on innovations in their goods and services. The hockey-stick growth chart can no longer be the goal. Instead, as businesses {get off the Industrial Age clock}, they can begin to re-engage with the underlying rhythms of their markets. The real world has ebbs and flows, cycles that can be learned and worked with.