English英语译成Chinese汉语 技术/工程设计 IT（信息技术） business intelligence

Going forward, enterprises should look for search and unstructured analytics tools that help make sense of text data and other information external to databases, says Ovum’s Davis. Such tools, most of which remain in the development phase, can augment BI’s quantitative analysis with qualitative analysis. A simple example: Call-center records can be analyzed for {references} to competitors to see, for example, which seem to be most attractive to new customers or which appear to be making good impressions on high-value customers, he says.