English英语译成Chinese汉语 技术/工程设计 IT（信息技术） retail industry

But for other retailers, the opportunity to learn more about shoppers’ habits is still too good to pass up. There are usually several motivations driving them: the dream of beating digital data hoarders like Amazon and eBay at their own game; the desire to better compete against their brick-and-mortar peers; and just a general interest in making improvements to their own business based on new forms of data.

It’s all part of a movement referred to by some as “location-based marketing,” or “indoor mapping,” or, by others, “in-store tracking.” But it’s difficult to say how widespread the practice is right now, given that the industry is still in its early days, and also because many retailers aren’t ready to talk about what they’re doing.

无论是“室内映射”还是“室内绘图”，都感觉与营销不搭边。