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How to Sell More: Effective Sales Strategies for Translators and Interpreters
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Schedule:
On-demand
Description:
Sales & Marketing is at the heart of most businesses, and certainly a key area for translators and interpreters. This session will teach you how to market your services successfully, implement an effective sales process and close more deals!
Attendees will:
learn how to implement different marketing strategies, both online and offline.
learn how to manage an effective sales process for translators
start selling more effectively straight away.
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that Google Ads was a powerful tool for promoting Paul`s translation business. For me it wasn`t. What I got actually was a lot of spam being sent to my e-mail up to this day. I am strongly convinced now that Google Ads is much better for more commoditized services or products, or services/products that are unique in terms of either location, offer, or sophistication, etc. (so-called "Blue Ocean" products or services). One of the reasons for this can be the fact that you can`t insert much info in... See more
that Google Ads was a powerful tool for promoting Paul`s translation business. For me it wasn`t. What I got actually was a lot of spam being sent to my e-mail up to this day. I am strongly convinced now that Google Ads is much better for more commoditized services or products, or services/products that are unique in terms of either location, offer, or sophistication, etc. (so-called "Blue Ocean" products or services). One of the reasons for this can be the fact that you can`t insert much info into this Procrustean bed of symbols imposed by Google Ads. It may be OK for wheat, or oil, or for a translation company with no competitors within 100 square miles.
Anyway, the video is quite good. It is rather inspiring, really. You sometimes need a push like this to freshen you strategy.
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Drew MacFadyen 美国 Local time: 18:39 Spanish西班牙语译成English英语 + ...
Google AdWords....moving target
Sep 29, 2016
Vadim - I have found AdWords can likewise range widely in terms of their success. A lot is related to the factors you indicate - location, competition etc. But Ive found that, to get adwords working well for you...takes a lot of time/effort/work. Investigating key words competitiveness, setting floors/ceilings properly, using not only key words but negative words and more to really dial in your target audience. This, lamentably, doesn't come free. I have often started campaigns with as lit... See more
Vadim - I have found AdWords can likewise range widely in terms of their success. A lot is related to the factors you indicate - location, competition etc. But Ive found that, to get adwords working well for you...takes a lot of time/effort/work. Investigating key words competitiveness, setting floors/ceilings properly, using not only key words but negative words and more to really dial in your target audience. This, lamentably, doesn't come free. I have often started campaigns with as little as $10 a day to make sure it is "working" and dialed in properly...then ramp up accordingly....but one could "waste" a few hundred dollars trying to figure it all out.
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