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Translation in the field of e-Commerce
论题张贴者: Ketty Federico
Ketty Federico
Ketty Federico  Identity Verified
意大利
Local time: 01:36
正式会员 (自2011)
German德语译成Italian意大利语
+ ...
Mar 27, 2014

Hi everyone,
I am happy to invite you to read my blog post and comment, if you like:

http://kettyfederico.com/blog/translation-in-field-e-commerce/

Any hint, opinion, exchange is welcome!

Ketty
 
Vladimir Nadj
Vladimir Nadj  Identity Verified
塞尔维亚
Local time: 01:36
English英语译成Serbian塞尔维亚语
beware of brand name meanings in different languages Mar 28, 2014

Cultural differences and local business customs should be known to the translator. The biggest danger is in the global brand names which need to be introduced to the local market. Sometimes, the names are totally inappropriate.

For instance, Ford introduced the Ford Kuga car. In Serbocroatian, kuga literally means plague. Even more ridiculous name for the local market is Nescafe Kenjara which is a synonym for outhouse.


Rolls Royce Mist for German market? German... See more
Cultural differences and local business customs should be known to the translator. The biggest danger is in the global brand names which need to be introduced to the local market. Sometimes, the names are totally inappropriate.

For instance, Ford introduced the Ford Kuga car. In Serbocroatian, kuga literally means plague. Even more ridiculous name for the local market is Nescafe Kenjara which is a synonym for outhouse.


Rolls Royce Mist for German market? German Dick knives and Croatian Pipi juices for UK market?

The translator must warn about these situations, but he/she usually does not have a lot of influence on the decision making process (Ford sells the Kuga in Serbia ). Using a company that researches the appropriability of a certain brand for a specific market is a wise business decision.

[Edited at 2014-03-28 07:26 GMT] ▲ Collapse
 


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Translation in the field of e-Commerce






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